Below you will find examples of results we’ve driven for a few of our clients. Client confidentiality and discretion are a top priority. At SIRRICO, we work with many clients through search engine optimization, pay-per-click advertising, email marketing, and other services we offer.
CASE 1: Organic Growth Hacking Our Way To Top Rankings
This is a site that operates in the beauty niche selling and promoting a number of different products. The site had been around since 2012 with very little action or activity. We came in and took over the content production for this project, kicking things off in January 2016. Through site depth growth and laser focus, the site quickly became a major player amongst many within the industry.
Takeaways
- Keyword rankings improved by 2473% over the life of campaign
- 80% of overall monthly campaigns results in significant kw jumps
- 91% increase in top ten page 1 rankings within first 6 months of campaign
- Content depth increased by 100% with 600+ pieces published
- Leveraged existing content to optimize pages and hit specific ROI goals
CASE 2: Growth Through Strategic Backlinking and Specific Targeted Content
This is a client in a very competitive industry. The site is a specific brand that encompasses lots of content within a single niche. We took this client on mid June 2016, focusing on improving the backlink profile and on-page as well as consistently publishing niche relevant content.
Takeaways
- Increases of more than 1000% in top 3 keyword rankings
- Leveraged competitor rankings to produce new content and increase exposure
- Targeted over 50% of new buyer-driven keyword rankings
- Time on site increased by 39% due to strategic internal linking
- 10% reduction in overall bounce rate
CASE 3: Adwords Conversion Boost and Cost Per Conversion Optimization
This particular client started at the beginning of the year. They were having some success in a competitive industry via Adwords but the conversions were not up to their desired level. We came in and evaluated the entire campaign. Within a week, we were able to completely inspect and dissect every aspect of the account. We restructured things, optimized ads, strategically adjusted bidding, found a hole in the marketplace. We then took immediate action to scale. As a result, YOY cost per conversion dropped more than 50% with less than a 10% increase in costs.
Takeaways
- Ad impressions increased by 107%
- Cost per click was reduced by 49%
- 55% decrease in cost per conversion
- 20,000+ complimentary keywords discovered
- 100% call volume increase due to remarketing
CASE 4: Growth In A Competitive Niche and All From Scratch
This client came to us with an idea. They approached us to have us help them create a website, develop a content creation strategy and provide them with consulting on search engine optimization since day one. This site operates in one of the competitive medical niches. Through authoritative link building, developing a very specific content strategy, and strategic on-page SEO, we were able to help them compete amongst big players within the industry.
Takeaways
- Average daily keyword ranking increase of 6 new terms per day
- 20% increase in rankings month over month
- Highly relevant and authoritative .gov and .edu backlinks acquired
- Outranking Wikipedia and other high TF sites for LSI terms
- Strong social media presence in less than a year
CASE 5: Driving Revenue Through Email Marketing Tactics
This eCommerce client was selling products online, however, they were not selling as many as they’d like and they were not having any luck emailing offers to subscribers. We took over the email marketing, developed a strategy, tapped into their existing content and offers to help generate more revenue for them. Soon as we took over, on average, open rates and click through rates outperformed industry averages. Their revenues and customer base have both increased since developing various email funnels and offers.
Takeaways
- Open rates on average increased by 20% since start of campaign
- Automated marketing funnel increased list size 100% over life of campaign
- LTV (Lifetime Value) of customer increased by 27% through effective marketing campaigns
- A/B Testing on design led to more than a 35% increase in customer action
- Running competitor style campaigns proved which worked best
CASE 6: Boost Organic Rankings and Daily Sessions
This client was looking to increase the number of daily users as well as organic traffic through broad organic keyword rankings. We analyzed the entire site, addressed various issues and concerns. We came up with a new strategy to target a number of specific topics where we saw opportunity. After taking a low-hanging fruit approach, incorporating on-page tactics and some small design changes, we made significant progress. The company saw an increase in daily sessions, a huge jump in total number of keywords and as well as traffic potential that goes along with that. Daily sessions improved by almost 100% on various days throughout the campaign.
Takeaways
- Content audit and consolidation with proper redirects led to increased rankings
- Homepage layout changes drove new user registrations up by 25%
- CTA changes led to decreased bounce rates and more page views
- Categorical content updates led to better top level as well as long tail keyword rankings
- Adding content and subscriber offers led to more returning visitors
